Pursue-ing Magnetic Fields
Every once in a while, we discover projects where we get to immerse ourselves and fully experience the magic of those moments. When Pursue Drinks came to us for their content production for Magnetic Fields, we couldn't help but be equally excited for the opportunity. Delving into content strategy, production and on-ground work, this project offered a captivating blend of creativity and collaboration- something that was synonymous with both Magnetic Fields and Pursue Drinks.
Image by almst studio
📸 : Shubham Sharma
magine a beautiful palace in the middle of the desert celebrating talented contemporary musical artists through a 3-day long festival. Something like this is actually incomparable when you come to think of all the brands and artists coming together to bring magic and spark eccentricity in a historical mahal. Magnetic Fields for their 9th edition made ‘preservation’ their theme which urged to protect, restore and maintain the essence of humankind. Unheard sounds, up-and-coming artists and a modern twist on the soul of our culture were a culmination of this theme.
Here’s how we came into play:
While our travel to the sandy dunes was a long journey, our team went prepared with a strategy at hand that aimed to create all the exhilarating moments of the madness of this 3-day long odyssey that was Magnetic Fields.
During our planning stages, we proposed to Pursue curating the content in a way that spanned across various themes surrounding capturing the people at the festival. From brainstorming innovative concepts to capturing the atmosphere, every step of the process was sought out to inculcate Pursue’s brand universe and create something dreamy and reflective of the crowd’s energy. Through influencer content strategy, audience interactions, and unfiltered glimpses from the stage, we ensured that all aspects of the festival were shot through the lens of Pursue Drinks.
Spotlighting the 4 drinks, we traversed around the palace at different venues. From Pursue’s stand-alone bar, all the way through different performances and the electric aura of the cosmic disco bar by Pursue- we witnessed people having fun and capturing themselves in their true element.
The post-production was where we brought all these moments to life. Experimenting with different editing styles, and curating all the content, not only evoked intrigue for the brand but also made it seem as if you were on this journey with us, leaving everyone craving more.
Capturing these moments through the lens of a brand and truly immersing ourselves in this experience gave us a new perspective to focus on. We felt a sense of connection to the rhythm of the crowd and the energy of Magnetic Fields that felt intoxicating. To express everyone’s ‘living in the moment’ memories elevates the experience to an entirely different realm and makes everything seem effortless.
